Life Before Death Campaign
LIFE BEFORE DEATH
Why an Emotional Will?
As part of the Life Before Death initiative, we initiated the idea of Emotional Wills for the public to document their innermost thoughts and bequeath their values, memories and personal reflections for their family and loved ones.
Through a partnership with the Law Society of Singapore (LawSoc), the volunteer lawyers of the society expanded its community outreach activities.
WHAT WAS THE REACH LIKE?
The October bumper issue of NTUC Media’s NEXT magazine reaches out to 100,000 households, and approximately 30,000 households every month. LawSoc contributed an article for the November issue, which discussed the Mental Capacity Act and Lasting Power of Attorney.
To reach out to the Chinese-speaking community, we worked with Lianhe Zaobao on editorials for the emotional wills initiative. This included an opening feature that introduced the idea of the emotional will, and three weekly features profiling a celebrity chef, radio DJ, and business-woman respectively and excerpts of his/her emotional will.
The emotional wills were distributed to over 200 participants to the Law Cares Conference organised by the LawSoc. These participants were predominantly professional caregivers from the non-profit eldercare sector.
HOW WAS THE RESPONSE?
Since the first feature in The Straits Times, we received close to 50 direct requests from the public for hardcopies of the emotional wills. Some requested to share the collaterals with friends and within their existing church group.
The Last Outfit
What Was The Last Outfit About?
We partnered The Straits Times’ photo-desk for The Last Outfit, a photo project that showcased individuals in the clothes they wished to wear for their own funeral. Eight photojournalists were involved in photographing and documenting the stories of the participants. In total, 23 people from all walks of life participated in this project.
Amongst the subjects, the final curtain call came early for 46 year-old cancer patient Madam Foo Piao Lin, a patient of HCA Hospice Care, who had always wanted to wear a beautiful cheongsam. She took part in the project to encourage others not to shy away from end-of-life issues and to make preparations for the inevitable. She prepared her family and shared with them her last wishes and hopes. Madam Foo also wrote to her hospice to thank them for their care and to thank the Straits Times photographer who took her photos. She passed away on 1 August 2011.