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StartWell: Preschool Awareness Campaign

HOW DO EARLY CHILDHOOD EDUCATORS THINK CHILDREN SHOULD APPROACH THEIR EARLY YEARS?

The preliminary results of Singapore’s first national early childhood parenting study identified top three priorities early childhood educators and parents have for children: For them to “Have a happy life”, “Be gracious and caring”, and “Get along with others”.

 

WHAT IS STARTWELL?

To further rethink the priorities of childhood and re-examine values, the Foundation introduced StartWell, a new awareness initiative in partnership with SEED institute and community partners to support parents and early childhood educators in their quest to improve children’s early years. It comprises a series of projects that are aimed at helping Singaporeans reconsider the priorities of early childhood:

  • A Different Class: A land-use proposal that discovers underused and overlooked spaces around Singapore that could be turned into the magical spaces of a child's first school
  • Superhero Me: A values-based craft project that imparts ethics and life skills to K2 preschool children at Care Corner Childcare Centre (Leng Kee), many of whom are from disadvantaged backgrounds.
  • Inclusive Preschool: A purpose-built preschool and playground where mainstream and special needs children learn and play together.
  • StartWell Challenge: An international competition jointly organized with the British Council to design playgrounds of the future
  • Science of Play: A guide to purposeful play, co-created by preschool teachers for parents.
  • Parents’ College: A “school” for parents of young children from birth to 6 years old.

 

PRESS RELEASE